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Privacy Policy

Hoffmann Machine Company, Inc. (Hoffmann) via its website collects, stores and processes your personal data as permitted by statutory regulations, or if you have given us your consent to do so. We will pass your data to third parties only for the purpose intended, for example, to logistics companies or our authorized dealers.

1. Data processing
We obtain personal data via two routes, either by you having disclosed the data to us, or by us collecting it when our services are used.

1.1 Data you disclose to us
As a general rule, you can use our website without disclosing personal information to us directly. For some services, such as our newsletter or updates or to place an order, we will request personal information from you. This includes data such as your name or email address, which lets us make the service in question quick and user-friendly, or lets us provide the service in general.

1.2 Data we obtain when you use our services
Some data is obtained whenever you visit our website. Data obtained automatically includes web server log data. We may activate this logging service in order to investigate support cases. Each record consists of:
   Date and time of the request
   Client and server IP address, port and protocol status
   The name of the file or page requested and the length of the request
   Login information for the relevant web service, if you sign on with a user account
   Browser type and referrer (last page requested by the client)
This data may be analyzed for technical purposes.

1.3 Cookies
Cookies are small files containing a string of characters which store certain information in plain text or encrypted form. Cookies are sent by the server to your computer, where they are stored. Their primary purpose is to identify the computer from which a website has been accessed. If you sign on to a website, cookies are used to notify the server of the sign-on and check the permissions for accessing the page. Every cookie has an expiry date, after which it is no longer valid. The user’s path through various pages of the website and even across various websites can be tracked using cookies. By using cookies, we can improve communication between our server and your computer, thus making it easier to use a website. Cookies can be generated by both the website operator and third-party providers.
Your browser gives you the option of displaying the cookies which exist on your computer, deleting existing cookies, or configuring the settings so that not all, or no further, cookies are stored. Please be aware that some functions will not work, or will not work properly, if you block cookies.

2. Usage analysis
This website may use Google Analytics, a web analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), or Google for short. Google Analytics uses text files known as cookies. These cookies are saved on your computer and produce information about your use of our website.
Google uses the information produced to create analyses and reports on website usage and activity on behalf of Hoffmann and in order to render additional services relating to the use of the website and the internet for Hoffmann. In particular, this involves functions relating to display advertising such as Google Analytics service reports, categorized according to demographic characteristics and interests. Google Analytics service reports categorized according to demographic characteristics and interests include data and third-party provider visitor data (such as age, gender and interests) acquired through targeted advertising by Google. Google may also transfer this information to third parties where required by law or insofar as third parties process this data on behalf of Google.
The IP address relayed by your browser within the scope of Google Analytics is not linked to other Google data. You can prevent the use and storage of cookies by changing your browser software's settings accordingly. However, please bear in mind that you may not be able to make full use of all the functions on this website if you do so.

2.1 Google Tag Manager
This website may use Google Tag Manager, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Tag Manager is used to manage website tags via an interface. No cookies are set and no personal data is captured when Google Tag Manager is used. The tool causes other tags to be created which may potentially capture data. Google Tag Manager does not access this data. If deactivation was carried out at domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.

2.2 Google AdWords remarketing
This website may use the Google AdWords remarketing function, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Through targeted advertising on Google partner network sites, the Google AdWords remarketing technology gives us a way of reconnecting with users who have already visited our website and shown an interest in our product range. A cookie is created when our site is visited so that the user can be recognized when he or she visits a site belonging to our advertising partners. In addition, user behavior can be analyzed and subsequently used for targeted product recommendations and interest-based advertising. By using this website, you agree that data relating to you and collected by Google may be processed in the aforementioned manner and for the aforementioned purpose.
You can find further information on Google's terms at

3. Facebook remarketing/retargeting
This website may use remarketing tags from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. These remarketing tags create a direct link between the Facebook server and the user's browser when our website is visited. This sends a record of which of our web pages the user has visited using their IP address to the Facebook server. Facebook matches this information to the personal Facebook account of the user. This information is available for us to use when displaying Facebook ads.
For more details on the collection and use of this data by Facebook, your associated rights and options for protecting your personal data, please refer to Facebook's data policy, available at

4. Social media plugins
Our website may also use the following social network plugins now or in the future:

On our website the plugins are recognizable by the respective companies’ logos or the "Like" or "Recommend" add-ons, for example. When you visit one of our websites which contains this type of plugin, your browser establishes a direct connection with the relevant company’s servers, and the content of the plugin is, in turn, transmitted to your browser, which incorporates it into the website being displayed. This is how the fact that you have visited our website is passed on to these companies. Provided that you are logged in to these companies’ sites via your personal user account when you visit our website, they can associate the website visit with that account. By interacting with plugins, e.g. by clicking on the "Like" button or leaving a comment, this related information is sent directly to these companies and stored on their systems. If you would like to prevent this sort of data being sent, you need to log out of your account at the company in question before visiting our website. Please refer to the following companies’ data protection notices for information about the purpose and scope of data collection, further processing and use of your data by them, as well as your associated rights and the settings options for protecting your privacy.

4.1 Your Social media accounts
Via our presence on social media (Facebook, Twitter, YouTube, Instagram, etc.), we also offer you comprehensive personal support and the option of staying in touch with us. These social media services collect personal data independently, e.g. via the profile of you created on these services or via social plugins implemented on the websites of third parties.
If you send us a query via one of these social media, we will forward the query to the relevant department. The data is used for the purposes of responding to your query.
If you wish to get in touch with us via social media, you have to register with these services. The companies behind the service in question may collect, store and use personal data. The nature, scope and processing of this data is beyond our control.

5. Individual services - Contact form
Our website gives you the option of using a contact form to get in touch with us so that we can provide answers to your individual questions as well. In each case, we need your last name, first name, email address and message so that we can contact you. If you give us your phone number or postal address, we will also be happy to call you back with an answer to your question or contact you in writing.

6. Newsletters
We can send you our newsletter as a way of staying in touch with us. For this, we use your title and name, so that we can address you personally in the newsletter, as well as your email address and the topics that interest you.
User behavior related to the newsletter service may be analyzed to improve our marketing efforts, including mailings sent and delivered, open rates, bounce rates, etc.
You may opt-out of receiving our newsletter or other emails at any time, either by using the link in the newsletter or by sending written notification to Hoffmann Machine Company, Inc., 1386 Drexel Road, Valdese, NC 28690 USA.
Information on cancelling a subscription can be found within every newsletter.

7. Changes
We reserve the right to amend, change or add web-based services, including marketing and tracking services, at any time to respond to evolving online marketing needs.